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Meet our fabulous team of experts ready and waiting to 📊 Scale your business UP! 🚀
Our team
Simon Dale
Chief Technology Officer


Simon has an extensive background in consulting for startup businesses, including online communities and community databases.
Simon, a passionate climber, is a co-founder of thecrag.com, the world's biggest online rock climbing community database.


David Cordover
Business Advisor
With nearly 30 years of experience building, growing and exiting businesses, David has helped leaders achieve more with less. His work spans education, technology, and community leadership.
Using UpScale Solutions' proprietary Keystone Framework, David helps organisations escape SaaS lock-in, replace risky spreadsheets, and adopt future-ready digital tools tailored to their workflows.
Malo Hamon
Head of AI, Data and ML
Malo is a talented AI and software engineer with experience spanning startups, research, and enterprise platforms. From training advanced machine learning models at Monash University to building secure, high-traffic applications, Malo blends deep technical expertise with a passion for real-world impact.
At Upscale Solutions, Malo helps organisations harness AI and custom software to solve complex challenges with clarity and confidence.


Tobias Cohen
Lead full-stack developer


Tobias is a talented web developer trained at the University of Melbourne. For more than 20 years Tobias has held senior software engineer and full-stack developer roles, gaining specialty expertise in Ruby on Rails and Coffeescript.
Muhammad "ZQ" Zulqarnain
Senior Software Engineer
ZQ is an experienced full-stack software engineer with a strong background in creating and enhancing complex web applications. He is passionate about coding, problem-solving, and mentoring, and contributes innovative ideas to developing features, optimising performance, and guiding teams.




Gideon Cordover
Chief Marketing Officer
Gideon graduated from NIDA and has worked in communications and campaigns for major non-profit organisations and in political offices.
Gideon has been twice elected as a local councillor and won the Australian Institute of Company Directors' 2025 Tasmanian Emerging Director Award.
Minh Nguyen
Junior full-stack developer


Minh brings passion and enthusiasm for full-stack development and AI integration. At Upscale Solutions, Minh focuses on transforming prototypes into functional features, supporting senior engineers in delivering scalable code, and helping clients achieve their strategic goals through custom software tailored to individual business needs.