Team

Who's actually building your system.

Everyone here is Australian-based. The people you meet are the people who build it.

David Cordover

CEO

Over 30 years building, growing and exiting businesses.

Simon Dale

Chief Technology Officer

Co-founder of theCrag.com, the world's biggest online rock-climbing community database.

Malo Hamon

Head of AI, Data and ML

Trained machine learning models at Monash University, and has built secure, high-traffic applications.

Gideon Cordover

Chief Marketing Officer

NIDA graduate, twice-elected local councillor, and winner of the AICD 2025 Tasmanian Emerging Director Award.

Joanna Prokopova

UX/UI Designer

Applied physicist turned UX designer, who breaks complex processes down until they feel obvious.

Tobi Cohen

Head of Engineering

More than 20 years in senior engineering roles; a specialist in Ruby on Rails.

Muhammad "ZQ" Zulqarnain

Senior Software Engineer

Builds and optimises complex web applications, and mentors the team.

Minh Nguyen

Full Stack Developer

Turns prototypes into working features.

Jill Allera

Manual QA

Finds issues early, before your users do.

Who it's for

Businesses doing $5–50M in revenue, and especially those around $15M.

You already have a working model, and you're running it, not testing it. Owners who've been through a custom software build before and know the real cost isn't the build.

Book a free fit conversation Usually 30 minutes. No preparation needed.